When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers
Johanna Rothman
MARCH 22, 2023
How to Write for Secondary Readers Polly, a program manager, works with her program team to solve a cross-program problem: status reporting. Up until now, Polly and the program team created a monthly status report. Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency.
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