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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective. Bob Kelly, chairman of the SMA, said the association’s research identified five specific areas of focus correlated with high levels of improved training effectiveness and higher sales performance.

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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. Here's her first draft: Given our progress, we expect we are in the last quarter of the Nova program and will meet our projected final release date. Thank you so much for your efforts to date.

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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Having a massive, fixed roadmap doesn’t give you the chance to be agile in the long run.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. In an Agile, fast-moving and competitive environment, what you are frequently not able to achieve with output-focused product planning, however, are desired user and business results.

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What is the Product Operations Career Path?

ProductPlan

For example, serving as the business owner of an agile software tool such as JIRA, used by product management and other product development stakeholders. Own special projects including the creation of product documentation, creation of sales training tools, writing product requirement documents.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

Add to that all the advantages and disruptions that arise from the SaaS model, agile development, freemium and ad-funded apps, mobile and tablet apps, open source, and blockchain and you have quite a competitive situation. The number has ballooned from 150 to almost 7,000 in six years. Product managers find themselves smack in the middle.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

Add to that all the advantages and disruptions that arise from the SaaS model, agile development, freemium and ad-funded apps, mobile and tablet apps, open source, and blockchain and you have quite a competitive situation. The number has ballooned from 150 to almost 7,000 in six years. Product managers find themselves smack in the middle.