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Product Management Process: The 7 Stages Explained

Userpilot

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. During the Idea Management stage, continue with need discovery and start brainstorming solutions. What is product management?

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Greenfield Project

ProductPlan

We can segment this concept further into two types of new products: A product that’s new for the company making it. Example: A grocery chain wants to build a mobile ordering app. Other grocery retailers have released similar apps to customers, but it will be the first time this company builds one. Team roles.