The Product Coalition

JULY 16, 2023

Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted. My personal passion is to bring back this very important dimension into product management and leadership.

Strategy 137

Strategy Product Management Product Manager Management 137

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus. It is time to set the team up for success.

Outbound 150

Outbound Agile Messaging Roadmap 150

Mironov Consulting

DECEMBER 2, 2019

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. At times, that requires a lot of diplomacy and emotional agility. Leadership is going to be wrong sometimes.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Is your model primarily inbound or outbound? Many great products see exciting initial revenue traction. Starving” reps with too few opportunities.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199