The Product Coalition

JULY 16, 2023

Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted. My personal passion is to bring back this very important dimension into product management and leadership.

Strategy 138

Strategy Product Management Product Manager Management 138

Mironov Consulting

SEPTEMBER 22, 2020

We spin up outbound marketing/support efforts too early. Stakeholders keep expanding the definition of ‘done’, since we can’t ship a real revenue product without features A, B, C, X, Y and Z. This short-circuits learning and slows down delivery. Engineering and Product are written off as intellectual time-wasters.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Bain Public

NOVEMBER 4, 2018

At times, that requires a lot of diplomacy and emotional agility. Leadership is going to be wrong sometimes. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX).

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JANUARY 16, 2019

If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities. Is your model primarily inbound or outbound? Excerpt from “ 3 models of effective sales team organization. ”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus.

Outbound 150

Outbound Agile Messaging Roadmap 150

Mironov Consulting

DECEMBER 2, 2019

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. This sounds a lot like applying agile thinking to organizations. This is a big shift in time and emphasis.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. “ Atlassian is really at the forefront of agile development and did not only speak a lot of conferences about these topics, but also just drove that whole issue, that whole topic forward. And then lastly, we also had a lot of thought leadership content.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199