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What is Product Marketing? A Data-Backed Definition

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60
Data Visualization Definition Product Marketing Reporting Tools 60
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Reorganizing Product Teams

Mironov Consulting

DECEMBER 2, 2019

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Bits of unfinished product float around with a rotating set of part-timers picking up and dropping them again.

User Testing 80
User Testing Customer Experience Outbound Customer Feedback 80
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