Remove Agile Remove Outbound Remove Product launches Remove Technical Review
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What is Product Marketing? A Data-Backed Definition

The Product Coalition

A common source of confusion was how Product Marketers differed from other types of marketers, and caused PMMs to be given under or mis-leveraged. Product Managers are amongst the most guilty of this, especially troublesome due to the close collaboration required between both roles. So why is it suddenly becoming so important?