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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Who wants to buy ads against the same audiences as major credit card or airlines?

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There have been two seminal memos that have, in a sense, rocked the tech industry. Hello Paul.

Strategy 228
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Email isn’t dead, but superior tools are emerging , like groups that allow one company to share documents with another with time to review – or inter-company chat where a lot of people can look at an issue simultaneously and discuss it in real time. What’s your differentiator? It’s not just for retail or airlines or telcos.

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UserGuiding vs Spekit – Which Is Better for Interactive User Guides?

Userpilot

This article compares each tool’s features, pros and cons, reviews, and pricing so you can confidently decide which tool is best suited for your business needs. Technical knowledge is required to get the maximum out of this product. If you check the product review sites, most people like using UserGuiding. Pros of Spekit?

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Appcues vs Spekit: Which Is Better for Interactive User Guides?

Userpilot

With so many alternatives on review sites, it’s a bit tricky to really choose one. Using a tool for creating interactive guides decreases the technical barrier, so anyone can quickly create an interactive tour. Appcues is a no-code user onboarding platform that helps non-technical teams track and analyze product usage.