Remove Airlines Remove Product Marketing Remove Roadmap Remove Weak Development Team
article thumbnail

Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

By focusing on metrics like feature adoption, onboarding engagement, and qualitative surveys rather than just the NPS score, you will get a clearer picture of how your customers engage with your company and product-and the quality of those engagements. Word of mouth in customer development calls. What do we measure at Userpilot?

article thumbnail

The Chocolate Cake Problem

Mironov Consulting

 One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines. On either side, it’s easy to assume bad intent or have this get personal.  Almost Get it done, and move on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

article thumbnail

High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Generally, we skew towards standard products—one product for everyone. One size doesn’t fit all.

article thumbnail

High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Generally, we skew towards standard products—one product for everyone. One size doesn’t fit all.

article thumbnail

Why There’s No Single “Right” Way to Do Discovery: Part 2

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Teresa and I have worked together for a number of years and when I was heading up product teams at a couple of different companies. Hope led product teams at two different large companies.