Analytic Tools Automotive Enterprise Marketing 
The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Let’s look at four options for using blockchain in marketing.
Modus Create
MARCH 14, 2023
Digital transformation is the process of managing the adoption of digital products, platforms, and processes to create a more competitive organization. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line.
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Modus Create
FEBRUARY 22, 2023
Innovation labs remain a popular way for large enterprises to accelerate digital transformation. Let the best creative minds dabble in the latest technologies, understand what works, and share insights with the mothership. For example, ABI collaborated with several technology companies, including Modus Create, on its work.
Userpilot
DECEMBER 18, 2022
After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.
TIBCO - Thought Leadership
JUNE 10, 2020
Combining our experiences and insights, we delivered an accessible roadmap of how TIBCO Data Virtualization can help enterprises connect their data to drive greater business value. We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business. Yes absolutely.
Mironov Consulting
MAY 2, 2019
When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. Think about automotive assembly line infrastructure. To answer threats from software-only competitors.
The Product Coalition
MARCH 15, 2020
A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. The question remains whether you are in a market that requires you to tightly integrate your strategic design.
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