Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. The moment a user decides about acquiring your product or not.

B2B 95

B2B Analytic Tools Feedback Software Data Visualization 95

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Having a great product just isn’t enough anymore. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 87

Feedback Software Data Visualization Analytic Tools User Testing 87

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 80

Customer Experience User Testing Analytic Tools Feedback Software 80

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Measure your results with product analytics and keep improving.

Analytic Tools 75

Analytic Tools Feedback Software Research Software Data Visualization 75

Userpilot

FEBRUARY 18, 2024

If your analysis drop-off rates for specific user personas or segments , use filters to ensure you’re including the relevant data. Next, generate the funnel report in your analytics tool to visualize the conversion/drop-off rate data. To learn more about its analytics and experimentation features, book the demo!

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Measure your results with product analytics and keep improving.

Analytic Tools 62

Analytic Tools Feedback Software Research Software Data Visualization 62

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? That way, you can deliver hyper-personalized experiences that speak directly to their needs. The most common variables used in B2B segmentation. What is B2B market segmentation?

Analytic Tools 75

Analytic Tools Customer Experience B2B Data Visualization 75

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. Modern analytics tools do the math for you, for example, when you conduct funnel analysis. Book the demo!

Analytic Tools 87

Analytic Tools Data Visualization Onboarding KPIs User Testing 87

The Product Coalition

APRIL 28, 2020

Each person would have a different ring tone, different set of apps installed, different wallpaper, different everything! When it comes to designing a user interface for software applications, this variance in people’s preferences poses a huge challenge. Just a good modular user interface design will do. Customization ?—?As

Customer Experience 79

Customer Experience User Experience Analytic Tools User Testing 79

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer intimacy isn’t a metric you can measure.

User Testing 93

User Testing Feedback Software Research Software Analytic Tools 93

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. What is a conversion funnel?

Analytic Tools 68

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 68

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MAY 12, 2021

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. Here’s a guide on how to use these tools. Capture Feature Usage.

User Friction 52

User Friction Data Visualization Analytic Tools Feedback Software 52

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Then, collect direct customer feedback with in-app surveys. The two top customer analysis tools of our choice are Semrush and Userpilot. What is customer analysis?

Analytic Tools 90

Analytic Tools User Testing Research Software Feedback Software 90

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 92

Analytic Tools Feedback Software Customer Experience Data Visualization 92

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. They vary according to your product and industry. Action: When users convert. B2B SaaS Funnel Analysis.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . What is user segmentation, exactly? Why does user segmentation matter?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. If yes, you are in the right place!

Blog 90

Blog Analytic Tools Research Software Feedback Software 90

The Product Coalition

JULY 8, 2020

Looking to build better user experiences? It’s time to stop passively observing your analytics and start engaging your users. Here is why user engagement is the new key to build innovative experiences. It all starts with user feedback. And it doesn’t involve tracking every action your users do.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. It’s pretty simple.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Properly automated with specialized software.

Customer Feedback 71

Customer Feedback User Testing Feedback Software Product Research 71

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature).

Onboarding KPIs 63

Onboarding KPIs User Testing Customer Experience Customer Feedback 63

Userpilot

FEBRUARY 28, 2024

Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? TL;DR Funnel tracking lets you track user activities across various user journeys.

Analytic Tools 92

Analytic Tools Data Visualization Reporting Tools Software Review 92

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. Today’s Product teams are under increasing pressure to deliver outstanding products and exceptional user experiences. Three new market dynamics have contributed to the evolution of our product expectations: Subscription models.

Onboarding KPIs 65

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 65

Userpilot

SEPTEMBER 29, 2022

Let’s discover what behavioral targeting is and how SaaS companies can benefit from it. Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns and distribute them across owned channels. Highly contextual ads that get users to act.

Data Visualization 75

Data Visualization Analytic Tools Customer Experience Reporting Tools 75

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. They vary according to your product and industry. Action: When users convert. B2B SaaS Funnel Analysis.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Gainsight

APRIL 14, 2022

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. In fact, even if you keep your sales, marketing, and product efforts static, you’d see improvements to your NRR if you invest in customer success.

Data Visualization 59

Data Visualization Customer Experience User Testing Analytic Tools 59