article thumbnail

B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Review stage (BoFu).

B2B 94
article thumbnail

Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies. What is Alternative Futures Analysis? The image below shows you what this would look like.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Resources for Data Folks

Iteratively Blog

Additionally, if you simply Google the phrase, ‘data analytics resources’, you will be overwhelmed. 1 The Data Science Roundup by Fishtown Analytics. It’s compiled by Tristan Handy from Fishtown Analytics. They're the creators of hugely popular open source tool DBT. Apache Kafka), distributed systems, and much more. ?

article thumbnail

10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.

article thumbnail

Take a Peloton Ride with Amy Bunszel, SVP of Design and Creation Products at Autodesk

Gainsight

It is a stationary bike system built with a large screen at the front, enabling users to live stream or follow on-demand workouts at home. Amy started as a hardware engineer. She is an electrical engineer by education, and her first job was at G.E. working on radar systems. Some of you may have heard of the Peloton Cycle.

article thumbnail

Insider Secrets for High Impact Growth with Sean Ellis

Bryce York

Growth may be simple to see but; how do you engineer growth? ” Without clear growth goals, your team can’t stay in sync or work at their best. The biggest cost of an out of sync team – wasted effort. Imagine you ask someone on your team to build an email campaign to promote a new feature.

article thumbnail

Intercom on Product: How ChatGPT changed everything

Intercom, Inc.

In a recent episode, our Director of Machine Learning, Fergal Reid , shed some light on the latest breakthroughs in neural network technology. Our technology interfaces are gradually becoming more conversational, and we’re just starting to see the quality of natural language understanding get good enough to unlock them.

ChatGPT 279