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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Globally Trusted Top IoT Application Development Companies

The Product Coalition

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

How to choose the right product team structure for your SaaS? The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Userpilot is a growth platform with advanced feedback and analytics functionality.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

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How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%? But the industry is undergoing a fundamental transformation.

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” User interviews can sometimes be a weird experience.

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How can Product Companies Align With Channel Partners?

Mind the Product

Let me clarify that by channel partner I mean a large ecosystem of value added resellers (VARs), solution providers, service providers/managed service providers and systems integrators (SIs). The pricing structure for customers vs resellers. You also need to understand: How these products and services are delivered.