Mixpanel

MAY 9, 2024

Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics platforms track and help analyze this data for trends. That’s because most apps and websites aren’t designed to run detailed reports on themselves.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JUNE 12, 2024

Below, you’ll uncover best practices to help you become a geek: Deeply understand the market and customers : Conduct thorough market research , analyze competitor offerings, and engage with customers directly to gain insights into their needs, pain points, and desired solutions. charts, surveys, event-tracking, etc.)

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

AUGUST 15, 2023

A soft launch (or dark launch ) is all about releasing to a limited audience, a minimal launch involves releasing with a limited set of features, and a full launch means releasing your new product in its entirety to the broadest possible audience. None of this is possible without the right tool for the job – Userpilot can help.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. – Will customers buy the product, and how often?

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

JULY 6, 2023

You know there’s no one-size-fits-all solution. So you need to find the tool that works for your unique goals and needs. Since SurveyMonkey can’t completely satisfy everyone, let’s look at 15 survey tools that can help you collect employee feedback, user sentiment , and more valuable data. What is SurveyMonkey?

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Why does real-time campaign performance matter?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Here are four survey ideas to get feedback on customer experience: A CSAT survey to ask customers how satisfied they feel with your product.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

Product launches 98

Product launches User Testing Feedback Software Research Software 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 29, 2022

What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. Product value depends on external factors and it’s difficult to measure.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

APRIL 10, 2021

There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case. Why is Customer Segmentation important for SaaS? Source: me.me.

Analytic Tools 98

Analytic Tools Customer Experience Research Software User Testing 98

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. In-app onboarding.

Product launches 98

Product launches Product Research User Testing Research Software 98

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product HQ

JUNE 10, 2024

Members of the PHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another. In San Francisco, Vinay Melwani (Product Manager at HouseCanary) has organized a monthly morning meetup called AM | PM. What does a Product Manager’s Career Path Look Like?

Technical Advisors 52

Technical Advisors Technical Review Product Management Product Manager 52

Userpilot

OCTOBER 13, 2022

To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs. Product-market fit is a good indication of how competitive your product is. The parity product market is driven by price differentiation.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

The Product HQ

MAY 10, 2024

Demonstrate your skills in individual steps such as creating a product roadmap, writing user stories, acceptance criteria, prototype building, market research, and acceptance testing. Study their latest products identifying the technologies they are using. Develop your market research and analysis skills.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137