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Best Product Growth Platforms for SaaS

Userpilot

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. But with so many platforms out there, which one should your SaaS business choose? But with so many platforms out there, which one should your SaaS business choose?

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How to Cross the Chasm & Scale Your SaaS

Userpilot

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company. Use popular platforms like Product Hunt to launch your product to get new users.

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To PLG or not to PLG

The Product Coalition

And by that time, you’ve already built so much software that’s not suitable for self-service, because that was never a priority. With outbound enterprise sales, you need to reach out to many people to get some calls. In our case, there were many expensive, complex, demo-gated enterprise solutions, and very few self-service solutions.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

PLG differs from sales-led and marketing-led growth by focusing on the product as the key growth driver, as opposed to sales or marketing efforts, with monetization happening only after users have experienced the product value. Use contextual in-app messages to introduce new features. Here are the main ones.

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. It’s evident that businesses will start using it.