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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Introduction In today’s competitive market, creating products that customers love is crucial for the success of any organization. In this article, we will explore the seven knowledge areas for product mastery. In this article, we will explore the seven knowledge areas for product mastery.

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Product Launch Manager Salary [+ Resources to Advance]

Userpilot

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Book a demo to see it in action! Looking into tools for product launch managers?

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Customer Insights Manager Salary [+ Resources to Advance]

Userpilot

Book a demo to see it in action! Customer feedback management : Collect, analyze, and report on customer feedback to identify trends and areas for improvement and conduct qualitative research such as interviews and focus groups to gain deeper insights. There are books, webinars , podcasts, blogs, and more to help augment knowledge.

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Product Strategist Salary [+ Resources to Advance]

Userpilot

Below, you’ll uncover best practices to help you become a geek: Deeply understand the market and customers : Conduct thorough market research , analyze competitor offerings, and engage with customers directly to gain insights into their needs, pain points, and desired solutions. Book a demo to see it in action!

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Product Research Rules – C. Todd Lombardo & Aras Bilgen on The Product Experience

Mind the Product

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. Buy their new book Product Research Rules.