Userpilot

JULY 31, 2023

In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 88

Product Marketing Onboarding KPIs User Testing Marketing 88

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. Spotting market gaps: social listening.

User Testing 94

User Testing Data Visualization Feedback Software Research Software 94

Userpilot

MAY 30, 2024

In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. When customers see their feedback acted upon, they develop a connection with the brand that fosters a sense of customer loyalty and trust. ” to collect qualitative feedback. A sample NPS survey.

Product Research 89

Product Research Feedback Software Feedback Loop User Testing 89

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 119

Data Visualization Artificial Inteligence Analytic Tools Research Software 119

The Product HQ

JUNE 1, 2024

Nonetheless, becoming an eCommerce product and digital marketing manager is not an easy task. There are several skills one must possess to survive in this position in the long term. This article discusses 10 essential skills that an eCommerce product manager must have. To learn more via video, watch below. Otherwise, skip ahead.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. How much money, time, and manpower can you dedicate to your product marketing efforts?

Feedback Software 94

Feedback Software Research Software Analytic Tools Product Research 94

Userpilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This expands your reach to a broader audience and adds credibility to your brand. Focus on the right customer acquisition channels.

Analytic Tools 102

Analytic Tools Research Software Feedback Software Customer Experience 102

Userpilot

DECEMBER 15, 2023

That’s one of the questions this article answers. Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Use market research solutions to identify market trends.

Data Visualization 95

Data Visualization Product Research User Testing Analytic Tools 95

Userpilot

JUNE 28, 2023

When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty. In this article, we’ve put together a list of over 60 questions to help you peek into the minds of your customers. If yes, please list them.

User Testing 93

User Testing Customer Feedback Customer Satisfaction Feedback Software 93

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Do your market research.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. On the other hand, large companies should use a combination of the two to get the full picture.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 92

Customer Feedback User Testing Feedback Software Data Visualization 92

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 90

Product Research User Testing Customer Feedback Research Software 90

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Conduct market research to identify competitors and determine avenues for product differentiation.

Product launches 87

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Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? These are just some of the questions we’re answering in the article! Product differentiation is about highlighting the features of your product that make it stand out on the market. Helps build brand loyalty.

Differentiation 95

Differentiation Feedback Software Research Software User Testing 95

Userpilot

MAY 14, 2023

In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. These are typically used to conduct market research. with the support team.

Feedback Software 90

Feedback Software User Testing Customer Feedback Analytic Tools 90

The Product Coalition

APRIL 7, 2021

This article may help you find the right company. Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Probably, you look for a research-based recommendation of a reliable app development service provider too.

Research Software 113

Research Software Feedback Software Artificial Inteligence User Testing 113

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. What methods could you use for market research?

Product launches 88

Product launches User Testing Product Research Analytic Tools 88

Userpilot

OCTOBER 31, 2022

In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth. Friendliness ensures good brand recognition and contributes to an increased customer lifecycle.

Data Visualization 94

Data Visualization Analytic Tools User Testing Feedback Software 94

Userpilot

NOVEMBER 2, 2022

In this article, we cover: How to define product value and a value-added product. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product.

Feedback Software 90

Feedback Software Research Software User Testing Product Research 90

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea.

User Testing 93

User Testing Product Research Product Marketing Customer Feedback 93

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Market research and refining buyer personas and the buyer’s journey.

Research Software 76

Research Software Data Visualization User Testing Marketing 76

Userpilot

MAY 8, 2023

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 95

Analytic Tools Research Software Data Visualization Onboarding KPIs 95

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Why should you have product marketers in your SaaS?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

The Product Coalition

SEPTEMBER 21, 2020

This article tackles the principles that successful teams use to maximize their outcomes. This saves you from brand backlash and costly roll backs. By testing variations of a design or user flow you can learn what your user base is most receptive to, regardless of your brand guidelines.

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The Product Manager Coach Blog

SEPTEMBER 5, 2023

In this article, we’ll delve deep into the importance of networking for product managers, drawing upon years of experience and insights from industry leaders. It includes tech enthusiasts, market researchers, and even end-users. Drive brand awareness. Diverse Expertise: A network is not just product managers.

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Userpilot

OCTOBER 24, 2022

NPS data helps you dig deeper into your customers and find out whether they are your brand’s promoters, passives, or detractors. In this article, you’ll learn how to build a successful NPS program, and what tools you can use to collect customer feedback accurately. They are neutral and do not pose a risk to your brand.

Feedback Software 94

Feedback Software Analytic Tools Research Software Software Review 94

Userpilot

NOVEMBER 21, 2022

These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. The insights from the market research feed into the go-to-market strategy. Marketing channels. What does the product launch manager do? Ready to dive in?

Product launches 93

Product launches Product Research User Testing Research Software 93

Usersnap

AUGUST 25, 2021

Sometimes target audiences can overlap, thus making some brands address the same persona or team. So, how could you answer your target audience’s needs and desires with your brand, products, and services? Even though it may not feel comfortable, this step is crucial for the development of your brand and business.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. This translates into higher customer satisfaction and brand loyalty.

Research Software 88

Research Software Analytic Tools Feedback Software User Testing 88

Bain Public

APRIL 28, 2020

How would you position your business? Using Market Sensing and Knowledge Creation. Market sensing is a research technique involving the collection of qualitative data through interviews, focus groups and questionnaires to help understand the external market. Use market sensing and market researching techniques.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Userpilot

SEPTEMBER 29, 2022

These are some of the questions we’re answering in the article! The value proposition is the summary of the positioning strategy. Higher value translates into more customers, higher retention, and stronger brand loyalty. If not, refine your positioning strategy. Positioning matters: target the right audience.

User Testing 93

User Testing Product Research Feedback Software Analytic Tools 93

Userpilot

JUNE 7, 2022

In this article, we will examine product-centric vs customer-centric approaches and discover how to switch your SaaS business to a customer-centric approach. A product-centric company focuses its attention on the product regardless of the customers and demand in the market. Create a powerful brand positioning.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 91

Feedback Software Analytic Tools Research Software Customer Experience 91

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. We could position PricingSaaS as a page change detector.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Bear in mind though that marketing content or strategies that work very well in one market may not be as successful in others.

Research Software 84

Research Software Analytic Tools User Testing Onboarding KPIs 84

Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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