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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

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Growth Product Manager Salary [+ Resources to Advance]

Userpilot

Understanding the salary landscape for growth product managers is crucial whether you’re entering the field or looking to advance your career. To help with that, here are five crucial best practices that every growth manager should religiously follow. Let’s get started! Let’s get started!

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Understanding Product Management

The Product Guy

This is my motivation behind writing this article. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. In this article, I’ll show you how my team and I approach product rollouts at Mixpanel in four major stages—and why no step should go skipped.

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13 Types of Customer Feedback: How to Collect Valuable Feedback As a Product Manager

Userpilot

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.