Article Differentiation Outbound Vision 
Intercom, Inc.
SEPTEMBER 22, 2020
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. We wrote a billion blog articles about it.
Userpilot
OCTOBER 25, 2022
In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Be in charge of the product vision.
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ProductPlan
MARCH 17, 2020
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.
Userpilot
APRIL 8, 2022
You can watch the full interview on Finding Product-Market fit here , or read this article for a summary of the key points. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition.
Dear Strategy
AUGUST 27, 2018
This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level.
Intercom, Inc.
JULY 29, 2021
We’ve gathered a list of articles, videos, and podcasts you can check out: Planning for hypergrowth in EMEA with Mark Rudden of Browserstack. Kieron: I know you started there in January 2020, just enough time to get settled into the role, understand the product, understand, I suppose, the vision for the future, and then the pandemic hit.
Intercom, Inc.
AUGUST 1, 2019
What made you trust the founder’s vision and make that jump? “When you’re really small, it’s hard to get branding right because people want to have these grand visions, but you’re three people in a room hoping to get some traction” Michael: Right. Michael: I was really aligned. for the first time.
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