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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

The use of embedded technologies like artificial intelligence, natural language processing, and machine learning within the product supports customers to set up processes in the way that works best for their team – resolving queries quickly for their end users, and in turn improving speed, efficiency, customer satisfaction, and brand loyalty.

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Make the most of every customer interaction with the Engagement OS

Intercom, Inc.

This ability to shift models, create product lines, and push them out to customers rapidly has changed everything. Which makes customer experience (CX) the most important differentiator and success factor your business has. Today, 80% of organizations are expecting to compete mainly based on CX.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). And with clever machine learning and AI, you can leverage this to quickly and effortlessly surface topics that customers have questions about or are experiencing confusion around.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And it’s never an exciting feature, it’s not a differentiator. Once we got the money, we immediately started hiring.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We had an inbound sales team as well, basically quite a few groups. So tell us about how you’ve differentiated there. We also shipped products using the latest machine learning technology like conversation topics, and efficiency improvements like macros. One, differentiation, and two, industry standards”.

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else. Two things happen as a result.