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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. So we see companies using data scientists to answer questions and sort of letting the data science team like build the machine learning algorithm the company needs, which is really their core job, right?

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. Is it Mixpanel ads, the ability to contact users through behavioral cohorts, or you’re starting to see this blurring line in terms of landing page testing with analytics now.