Split

AUGUST 5, 2020

Testing in production is becoming more and more common across tech. The following plan is both guidance and order of operations for what to implement if you want to start testing in production. If your team is still hesitant or fearful, have them watch my video on testing in production. The Benefits of Testing in Production.

Product Research 86

Product Research User Testing Testing Onboarding KPIs 86

Amplitude

JANUARY 13, 2021

One of OkCupid’s key differentiators is the use of questions to create a match score that determines one person’s compatibility with someone else. Our customer data stack at OkCupid consists of mParticle, Looker, and product intelligence (PI) platform Amplitude. BI and Amplitude: Better Together.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Amplitude

APRIL 12, 2018

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. Is it Mixpanel ads, the ability to contact users through behavioral cohorts, or you’re starting to see this blurring line in terms of landing page testing with analytics now.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Amplitude

APRIL 12, 2018

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. Is it Mixpanel ads, the ability to contact users through behavioral cohorts, or you’re starting to see this blurring line in terms of landing page testing with analytics now.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Amplitude

NOVEMBER 12, 2019

As we will cover in the next section, the ability to convert leads into paying customers is one of the biggest differentiators between a successful and unsuccessful product company. As you test different ways to increase retention, be sure to keep an eye on what your metrics are saying. Middle of the Funnel: Acquire Paying Customers.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userzoom

NOVEMBER 27, 2019

Make the research and testing process “approachable”. Make your research process the “product differentiator”. We also used ZOOM video call software to conduct focus groups remotely and record those calls as well as to give control to participants on the other end when testing a prototype. Download the library.

User Testing 92

User Testing Product Research Customer Feedback Research Software 92