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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. Driven by Data, Powered by the Heart . Data is core to the mission here at OkCupid.

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How to Implement Testing in Production

Split

Testing in production is becoming more and more common across tech. The following plan is both guidance and order of operations for what to implement if you want to start testing in production. If your team is still hesitant or fearful, have them watch my video on testing in production. The Benefits of Testing in Production.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Whether the pricing model is monthly, yearly, or otherwise, subscription-based pricing models keep revenue relatively predictable. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? opportunities).

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How to standardize user research in your organization

Userzoom

Democratizing UX: how to spread user research education and insights throughout your organization. Make the research and testing process “approachable”. Make your research process the “product differentiator”. We wanted a way to utilize the valuable insights and interest in the marketplace effectively for our product team.