article thumbnail

When going fast is not the same as going somewhere

The Product Coalition

Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. Porter differentiates between merely running in the same direction, s imple consistency, and working together to create synergy effects, reinforcement.

article thumbnail

Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear Strategy: 077 Determining a Product’s True Value Proposition

Dear Strategy

An example of this strategy can be seen in the automotive industry where dealers aren’t necessarily making a lot of money on the cars, but they are making a nice profit on the associated services, financing, extended warranties, etc.

article thumbnail

How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Think about automotive assembly line infrastructure. Hardware companies tend to use software as a way to prop up hardware prices: remote diagnostics or cloud analytics or improved interfaces are included for free to differentiate our hardware from competitors. Serious industrial companies build serious long-lived industrial equipment.

article thumbnail

Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Because experience - how we make people feel - is the final competitive differentiator for any organization. An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.

article thumbnail

483: Nailing the customer experience to improve product value – with Jason Friedman

Product Innovation Educators

Jason has started successful businesses in several industries including medical diagnostics, automotive, spirits, and digital media. The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We are about to find out with Jason Friedman.

article thumbnail

Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. What Are the Benefits of the Blue Ocean Strategy?