Dear Strategy: 077 Determining a Product’s True Value Proposition
Dear Strategy
MARCH 9, 2019
An example of this strategy can be seen in the automotive industry where dealers aren’t necessarily making a lot of money on the cars, but they are making a nice profit on the associated services, financing, extended warranties, etc. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing.
Let's personalize your content