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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Modern product management started in 1931 with a memo written by Neil H. McElroy at Procter & Gamble.

Education 217
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Dear Strategy: 077 Determining a Product’s True Value Proposition

Dear Strategy

An example of this strategy can be seen in the automotive industry where dealers aren’t necessarily making a lot of money on the cars, but they are making a nice profit on the associated services, financing, extended warranties, etc. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing.

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The 5 Skills Of An Innovator | Bob Moesta, The ReWired Group | BoS USA 2018

Business of Software Conference

Bob has honed these key skills from his life working in everything from automotive, weapons systems, food, private equity, homebuilding, construction software, and more. I’ve done everything from automotive, weapons systems, food, private equity, homebuilding and construction software. Video, slides, and transcript below.