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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. To help illustrate the process, let’s say we’re an established B2B software company that makes vehicle inventory and sales products for the US automotive industry. Of course, the lesson here is: innovate or die.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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When going fast is not the same as going somewhere

The Product Coalition

A view into Ikea’s integrated activity system. Mostly according to Porter, 1996 Ikea is a prime example where activities throughout the company, like product development, supply chain, packaging, and marketing, are tightly integrated. Today, most autonomous product development teams work hard to improve their product?—?an

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10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. Therefore developers at DBS Bank built AutoFIN , an advanced tool that generates the first draft of financial analysis for relationship managers. Sephora used Aha! and everything in Aha!

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. A blockchain is a distributed database that stores information about transactions of system participants in the form of a chain of blocks. Thus, their investments don’t pay off.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part II)

UX Planet

In reality, none of the reasons that promote this practice have any scientific basis, in the sense that no one has ever bothered to conduct a study to determine whether speculative work is a valid system for evaluating a candidate. That is perhaps more of an American, German and some Northern European countries reality.