Remove Automotive Remove Development Remove Positioning Remove Technical Review
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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. This is a well known mantra among tech CEOs, especially Facebook’s Mark Zuckerberg. For the purposes of our example, I chose only two drivers (Technology and Isolationism), so we’ll have just one 2 x 2 matrix.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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What is Self-Awareness and why Should you Care?

Mind the Product

Ford’s glory days as one of America’s top automotive companies were a distant past, and the company was staring at $17 billion losses. In just over five years, Ford was reporting $20 billion in profits and was the only automotive company in the US to avoid a government bail-out. Have Regular Check-ins With Yourself.

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10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms. This was a manual, time-consuming process. Sephora used Aha!

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. Based on this technology, you can build a reward system for users who view advertising content.

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Product Management for Non-Software Products

Sequent Learning

JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. Most often when I am looking for content on product management, I find content centered around how to make great software and technology products. How to manage tech debt.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

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