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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies. Thus, it might be wise for us to create a sales system for smaller dealers (or even individual sellers).

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When going fast is not the same as going somewhere

The Product Coalition

With decentralized structures on the rise, we should remember Porter’s fundamental concepts of business strategy that explain the success of today’s business heavyweights. Michael Porter was aware of this when writing the iconic “What is Strategy?”. A view into Ikea’s integrated activity system. What are reinforcing activities?

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Blockchain as part of a digital marketing strategy Many people associate the word “blockchain” with digital currency. The data is decentralized: all users of the blockchain have access to the registry.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part II)

UX Planet

In reality, none of the reasons that promote this practice have any scientific basis, in the sense that no one has ever bothered to conduct a study to determine whether speculative work is a valid system for evaluating a candidate. Designers may be hesitant to adopt new methods without clear evidence of their efficacy.