Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. Owning versus leasing of network equipment was another decision point required.
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