Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

JULY 13, 2023

Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship. Customer satisfaction measures how well a company’s products or services meet customer expectations with metrics such as Net Promoter Score (NPS) , Customer Satisfaction Score (CSAT) , and Customer Effort Score (CES).

Onboarding KPIs 97

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 97

Userpilot

FEBRUARY 19, 2024

Book the demo! Try Userpilot and Take Your Customer Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is the drop-off rate? The drop-off rate is the percentage of users who abandon a process or action before achieving a specific goal. How to calculate the drop-off rate?

Analytic Tools 102

Analytic Tools Data Visualization Onboarding KPIs User Testing 102

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to acquire, convert, retain customers – and turn them into raving fans – you need to engage them first. Both metrics work together to help you retain customers and keep them happy.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too. What is a conversion funnel?

Analytic Tools 85

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 85

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. User = Buyer Sounds obvious right?

B2C 60

B2C B2B Feedback Software User Testing 60

Userpilot

APRIL 24, 2024

Book the demo to find out more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required Why should a SaaS business invest in AI systems? SaaS teams can use such insights to offer personalized customer experiences and build products that satisfy emerging customer needs.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Reporting Tools 77

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. But will they actually? Benchmark and repeat.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

FEBRUARY 27, 2024

For example, at the Acquisition stage, you may want to track sign-ups, demo bookings, or CAC. Use the user behavior data you’re tracking to generate the funnel report. To understand why users are facing challenges, supplement the analysis with insights from path analysis , heatmaps and session recordings, and customer feedback.

Data Visualization 96

Data Visualization Analytic Tools Customer Experience Feedback Software 96

Userpilot

APRIL 18, 2023

Help users reach the activation stage as soon as possible with onboarding checklists. Invite users to join a live demo to experience your product’s value. Implement in-app guidance such as interactive walkthroughs to help users achieve success. What is a customer success strategy? User activation.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

AUGUST 23, 2022

In today’s B2B technology world, the terms “customer success” and “customer support” are often used interchangeably. In this battle of customer success vs customer support, there are stark differences but there is also a common thread that binds them together.

Customer Experience 92

Customer Experience Feedback Software Customer Feedback User Testing 92

Userpilot

FEBRUARY 5, 2024

You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. However, this benchmark increases to 25% in B2B.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

MARCH 20, 2024

It can help you collect and analyze your customers and monitor important software usage metrics. Book a demo now. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is software monetization? User data analytics with Userpilot.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

APRIL 25, 2024

Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required Defining marketing research Launching a product without knowing what your target audience wants is like walking in the dark. It acts like a guide, helping businesses navigate the complex market landscape.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

DECEMBER 3, 2022

The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage. The goal of CLM is to maximize customer engagement , satisfaction, and retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. For example, ensuring customers take product demos seamlessly is part of CX.

Customer Experience 95

Customer Experience User Testing Analytic Tools Feedback Software 95

Userpilot

DECEMBER 21, 2022

Key product metrics to track and optimize include Customer Acquisition Cost, Number of Active Users, Time to Value , Feature Usage Rate , Net Promoter Score , Customer Lifetime Value , Customer Retention Rate , Churn Rate, Customer Satisfaction Score, and Monthly Recurring Revenue. Time to Value. Churn Rate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

APRIL 10, 2023

Book the demo ! Freemium is a business model which gives users free access to the product. In contrast, the average free trial conversion rate in the B2B SaaS space is around 17%. In-app surveys – to collect feedback on user satisfaction and insights on how to refine the freemium pricing plans.

Feedback Software 91

Feedback Software Analytic Tools User Testing Strategy 91

Userpilot

NOVEMBER 23, 2023

If you want to see how Userpilot can help you track user behavior, collect feedback, and run experiments, book the demo! The thing is, users don’t need the majority of features that product teams build. As mentioned, SaaS businesses that grow fast often lose the understanding of user needs.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. whether they build a feature that our users love, or a feature that’s never used. So we invest first in sketches, paper prototypes, clickable demos, and other low-cost design artifacts.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. Book the demo!

Data Visualization 95

Data Visualization Feedback Software Customer Experience Customer Feedback 95

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Metrics for SaaS products: Measuring customer satisfaction.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? You can then make more informed decisions to improve customer satisfaction and retain more customers. TL;DR Customer satisfaction measures how satisfied your customers are with your products.

Customer Satisfaction 97

Customer Satisfaction Feedback Software Analytic Tools Data Visualization 97

Userpilot

APRIL 19, 2024

Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is Market Research Essentially, market research is the process of understanding one’s target audience’s needs and wants to validate a new product, feature, or service idea.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Gainsight

APRIL 12, 2024

The answer: Digital Customer Education (CE). Effective customer education empowers users to learn your platform quickly and efficiently, without interrupting their workflow. This translates to higher customer satisfaction, health scores , increased adoption rates , and ultimately, a thriving business.

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

Userpilot

AUGUST 11, 2022

Create an in-app help center, so users don’t have to leave your product to get help. Get a Userpilot demo and see how you can make your customer success work easier. What is customer success? Customer success is the practice of ensuring customers get their desired outcome when using your SaaS.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

OCTOBER 6, 2022

What influences customer behavior? In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. Here are three factors that impact in-app customer behavior the most: Bad UI (user interface) — leads to friction and drop-offs.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Userpilot

OCTOBER 21, 2022

So even after the deal is closed, you should still care about customer confidence—which involves following the tactics we’ll show you in this article. Customer loyalty is based on a relationship you’ve built with a customer after many transactions. What is customer confidence?

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

MAY 30, 2023

Analyze your feedback by tracking metrics (such as completion rate, average completion time, and response rates), comparing survey performance between different segments, and checking the results at a granular level for each question (and even each user). This survey directly asks customers how satisfied they feel with your product.

Customer Feedback 88

Customer Feedback User Testing Feedback Software Product Research 88

Userpilot

SEPTEMBER 11, 2023

User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. They also use welcome video and demo content to replace empty states. ProdPad —gamified signup flow and checklists to keep users hooked.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. They also use welcome video and demo content to replace empty states. ProdPad —gamified signup flow and checklists to keep users hooked.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. They also use welcome video and demo content to replace empty states. ProdPad —gamified signup flow and checklists to keep users hooked.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. They also use welcome video and demo content to replace empty states. ProdPad —gamified signup flow and checklists to keep users hooked.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. They also use welcome video and demo content to replace empty states. ProdPad —gamified signup flow and checklists to keep users hooked.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

MAY 30, 2022

Needs-based segmentation involves segmenting customers based on their pain points, problems, needs, or motivation. The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98