Mironov Consulting

MAY 2, 2019

To meet customer expectations for consumer-like software usability. But product management and development processes that work well for long-lived hardware can handicap software organizations. Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

MARCH 20, 2024

TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. Software licensing sets software usage rules, protecting creators and defining user rights. Software monetization through crowdfunding relies on user goodwill to support free product development.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. For example, ensuring customers take product demos seamlessly is part of CX.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

SEPTEMBER 28, 2022

How can product managers use it to develop better products? In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. This improves overall customer satisfaction. B2B Examples of anticipatory design in practice.

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Userpilot

JULY 2, 2022

SaaS product development is a continuous process. You are always building product enhancements, adding new functionalities and features that are meant to keep customer satisfaction high. Think infrastructure, other subscriptions you need to maintain and develop your product, and salaries. A banner is good. But what next?

User Testing 98

User Testing Feedback Software Customer Experience Customer Feedback 98

Userpilot

DECEMBER 3, 2022

The goal of CLM is to maximize customer engagement , satisfaction, and retention. Customer lifecycle management vs. customer relationship management. Both entities help businesses foster customer relationships, increase customer satisfaction , and ensure recurring profits. Example of a user persona.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

FEBRUARY 3, 2023

Here are the four main reasons why customer analysis is essential: Create a personalized marketing strategy Customer analysis helps you optimize your marketing campaigns. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. By focusing on the product’s value, we can increase customer satisfaction and build a product that they will not only use but also recommend.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

MAY 30, 2023

A short feature research survey to explore what future improvements your customers would like to see on your product. A 1-minute survey to ask customers what features they need ASAP and what features can wait. So you can prioritize their development and build a public roadmap. Public roadmap survey example. CSAT survey example.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. Segment the market by: Demographics (or firmographics for B2B). Attitudes: What do customers believe? It’s important to start in the problem space.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

Userpilot

OCTOBER 6, 2022

What influences customer behavior? In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. Here are three factors that impact in-app customer behavior the most: Bad UI (user interface) — leads to friction and drop-offs.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Amplitude

FEBRUARY 1, 2021

It all amounts to a lot of mental Olympics at the end of a long development cycle. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Your Product Launch Messaging Should Be Based on Actual Beta Usage.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

AUGUST 30, 2023

Product management and leadership From the struggle to balance innovation and market fit to maintaining a customer-centric approach to product development and navigating talks with business partners, product leaders face many challenges. Early Customer Profile Selection. Ways to truly know what customers want.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). This is the key moment as it should lead to more users and more output. What is the importance of the AARRR funnel for B2B software marketers?

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

Product Research 93

Product Research User Testing Customer Experience Reporting Tools 93

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Let’s see what it means to love your customers. Offer help when and where users need it.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Usersnap

FEBRUARY 14, 2023

It’s your key to gaining an edge in your target market by offering an irresistible value proposition, based on a well developed sales and pricing strategy and marketing plan. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Second, expectations are rising for consumer-grade experiences. Read more ?.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

NOVEMBER 22, 2022

Thus, they help you customize your brand’s messaging and content strategies to the needs of each segment. Typically, large-scale research techniques are used to create customer segments. You can think of user segments as relatively high-level categorical classifications of groups of people. Behavioral segmentation.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

MAY 30, 2022

Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Value-based segmentation involves grouping customers by their economic value.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Revulytics

JULY 11, 2017

New ways to build customer engagement is a key area of investment for B2B leaders. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects.

Analytic Tools 65

Analytic Tools Data Visualization Marketing Customer Satisfaction 65

Userpilot

SEPTEMBER 29, 2022

You can use Userpilot for monitoring product usage, running microsurveys, and developing in-app guidance. Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns. With behavioral targeting, you decide what visuals and messages to show to specific audiences.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

Gainsight

OCTOBER 14, 2020

PMs carry the weight of collective feedback on their shoulders, and with the right tools, they can bring the product to the finish line—ultimate customer satisfaction. In the B2B space, product-driven companies have typically grown faster at scale versus sales or marketing-led organizations. Revenue or Reach?

Product Research 52

Product Research Feedback Software User Testing Customer Feedback 52

Userpilot

FEBRUARY 25, 2024

Looking for an effective customer satisfaction tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your customer satisfaction needs. Let’s get started!

Data Visualization 52

Data Visualization Customer Satisfaction Embedded Analytics Analytic Tools 52

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. HubSpot and Salesforce are both CRMs that offer customer analytics, survey tools, and extensive integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

UX Studio

JUNE 30, 2023

San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world. From user research to prototyping, we apply a human-centered approach to design.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

NOVEMBER 20, 2020

But these aspects play an outsized role in successful product adoption and customer satisfaction. When we can reduce friction, we give customers one more opportunity for delight and one less chance to get frustrated. But just as important are the training sessions, how-to videos, and messaging that customers (should) receive.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience Product Research 52

Userpilot

DECEMBER 10, 2020

You need to collect, categorise and respond proactively to negative feedback – so seek it directly from users and track comments elsewhere. When handled properly, complaints can actually lead to increased user satisfaction. And it’s important to remember: most businesses only hear from around 4% of their unhappy customers.

User Testing 98

User Testing Feedback Software Customer Feedback Analytic Tools 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Solving problems are the vital ingredient in most B2B success. Have other things somehow demoted the problem you solve in the customer or prospect’s “top 5” list of problems to solve?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Solving problems are the vital ingredient in most B2B success. Have other things somehow demoted the problem you solve in the customer or prospect’s “top 5” list of problems to solve?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Solving problems are the vital ingredient in most B2B success. Have other things somehow demoted the problem you solve in the customer or prospect’s “top 5” list of problems to solve?

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

JUNE 2, 2024

TL;DR Customer intelligence is the key to personalizing the customer experience and creating products that live up to user expectations. CI insights can help improve customer satisfaction and loyalty. These platforms collect and analyze customer data and turn it into meaningful insights.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105