Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Having a great product just isn’t enough anymore. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. The moment a user decides about acquiring your product or not.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

MAY 20, 2024

Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. Higher scores indicate more positive customer feelings and benchmarks differing across sectors (in SaaS being 40). You’ll need a platform to do this.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Book a demo to learn more. What’s a free trial in SaaS? Trials can be tricky. There’s also the cost implication.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. We also look at the best analytics tools for the job. Tag these events for tracking in your analytics tool.

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn?

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Provide product training via live webinars.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. But it’s an absolutely critical step for any SaaS strategy. SaaS User Persona Example -Userpilot: Product Manager 2.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. How do you increase engagement at each stage of the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth. Map the onboarding path to value.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth. Map the onboarding path to value.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth. Map the onboarding path to value.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth. Map the onboarding path to value.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth. Map the onboarding path to value.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Properly automated with specialized software.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer intimacy isn’t a metric you can measure. What is customer intimacy?

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. It informs you whether your product growth is fine or if you should make tweaks to improve results. Churn rates evaluate the rate at which customers discontinue subscriptions or stop using a product or service.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

OCTOBER 21, 2022

Boost product growth. Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Using in-app patterns like tooltips and modals to guide users and help them achieve their goals.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Product Management University

DECEMBER 13, 2022

Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it?

Customer Experience 148

Customer Experience Onboarding KPIs User Testing Customer Feedback 148

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Both metrics work together to help you retain customers and keep them happy. Hyper- personalize in-app communication and customer experiences. Use gamification to increase in-app engagement.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. Defined as the instant when a customer understands the value of your product, the Aha Moment is an important precursor to user activation and retention. What is the Aha Moment? Or so the reasoning goes.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.

User Testing 119

User Testing B2C Outbound Feedback Software 119

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

MARCH 30, 2022

Making the decision to sunset a product can be difficult. When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. Never make gut-feel decisions when deciding to shelve a product. Take a look at your revenue – is your team able to still sell the product?

User Testing 98

User Testing B2B Onboarding KPIs Feedback Software 98

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. In the B2B space, it’s a 25% conversion rate. Collect feedback and continuously refine your strategy.

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52