B2B Differentiation Inbound Product Marketing 
Lenny Rachitsky
JANUARY 9, 2024
And if they don’t find product-market fit, nothing else really matters. Here’s what pain and pull look like in practice: People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct connection to. Why should your target market be so narrow?
Mixpanel
FEBRUARY 23, 2021
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.
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Intercom, Inc.
JANUARY 31, 2019
April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. Then we also look at inbound as a separate function. You can worry about that later.
Intercom, Inc.
OCTOBER 29, 2020
And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. And that’s unusual for a B2B software company.
Intercom, Inc.
MARCH 29, 2022
into B2B software. Beautiful design, heavily focused on productivity and on power. We had an inbound sales team as well, basically quite a few groups. So tell us about how you’ve differentiated there. We focus on improving the product in two equally important ways. Product demo: Intercom Switch.
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