Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 68

Feedback Software B2B Customer Feedback Customer Experience 68

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2.

Analytic Tools 97

Analytic Tools Feedback Software Research Software User Testing 97

Userpilot

JULY 13, 2023

It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. What is the company’s growth rate?

Onboarding KPIs 84

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 84

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 71

Customer Feedback User Testing Feedback Software Product Research 71

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another.

Data Visualization 78

Data Visualization Analytic Tools Customer Experience Feedback Software 78

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 90

Analytic Tools User Testing Research Software Feedback Software 90

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights !

Feedback Software 88

Feedback Software Analytic Tools Data Visualization Customer Feedback 88

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. The SaaS conversion funnel is an adaptation of the AARRR Pirate Metrics framework by David McClure.

Analytic Tools 68

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 68

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page.

Analytic Tools 86

Analytic Tools Data Visualization Onboarding KPIs User Testing 86

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 88

Research Software Feedback Software Onboarding KPIs Product launches 88

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. How you increase trial-to-paid conversion rate determines how good your SaaS model is.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

JULY 8, 2020

Here is why user engagement is the new key to build innovative experiences. It all starts with user feedback. Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. And it doesn’t involve tracking every action your users do.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. Successful product launches stand on the back of an effective GTM strategy. The next step is actually getting it to them. GTM strategy.

Research Software 77

Research Software Strategy Customer Experience User Testing 77

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 14, 2022

The key to business success is to choose the right niche as you want to focus on the most profitable customers that fit your business best. Don’t limit your research to just current and past customers. They offer great products or services, but it gets buried because they didn’t research the name. Language matters.

User Testing 80

User Testing Data Visualization Research Software Customer Experience 80

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in? What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 31, 2022

Many SaaS companies don’t give enough importance to the SaaS velocity metric, yet it’s one of the key sales metrics. However, it’s always better to use the metric as a guide to set practical sales goals and know the probability of achieving them. It’s a vital metric for all businesses, regardless of the size.

Customer Experience 84

Customer Experience Onboarding KPIs User Friction B2B 84

Userpilot

JANUARY 17, 2023

A frictionless customer experience ensures your customers stay with you for a long time. But it requires dedication and consistency to achieve a frictionless experience for your users. Interaction friction : Occurs when the product’s interface is confusing or not easily navigable for users.

Customer Experience 88

Customer Experience Analytic Tools Feedback Software Data Visualization 88

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Book the demo!

Feedback Software 84

Feedback Software Research Software Analytic Tools User Testing 84

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 87

Feedback Software Analytic Tools Reporting Tools Data Visualization 87

Userpilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? You can then make more informed decisions to improve customer satisfaction and retain more customers. In this article, we go in-depth about customer satisfaction benchmarks and how you can measure and improve it.

Customer Satisfaction 84

Customer Satisfaction Feedback Software Analytic Tools Data Visualization 84

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. What is tech-touch customer success?

Feedback Software 87

Feedback Software Technical Review User Testing Customer Experience 87

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? What metrics should you track to turn them into actionable insights? Ready to dive into product management analytics? Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. It was a gold standard of business growth metrics for many years until the RARRA arrived, a modification of the original model. What is AARRR?

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 93

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. Announcing new features is in fact…sales. But don’t panic.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Userpilot

JANUARY 27, 2022

Are you looking to reduce product churn for your SaaS business? If speaking realistically, product churn is inevitable for SaaS companies but decreasing churn by just 5% can cause your profit to rise as much as 25-125%. So let’s see how you, as a product manager, can reduce product churn and drive growth in your company.

Feedback Software 88

Feedback Software Analytic Tools User Testing Onboarding KPIs 88

Gainsight

JULY 1, 2022

Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. Make the product itself a key player in the customer lifecycle and experience. . The solution?

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are.

Product Marketing 88

Product Marketing Marketing Research Software Feedback Software 88

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Product-led growth. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible.

Analytic Tools 82

Analytic Tools Research Software Feedback Software Onboarding KPIs 82