Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are even websites created specifically for enlisting user interview participants, cutting the efforts of researchers in half. Recruiting usability test participants via email.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. Interested? If so, let’s dive in!

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Userzoom

APRIL 21, 2020

After I finished my psychology degree, I worked in marketing, PR and events for a few years. This included working at a market research agency that did usability research. I ended up managing the usability program and then I started conducting research. How did you end up in your current UX role at William Hill?

User Testing 93

User Testing Research Software Data Visualization Product Research 93