article thumbnail

How Product Managers Should Define and Use The Product Persona

Userpilot

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Remove bias from your product decisions.

article thumbnail

Best Types Of App Feedback To Collect In SaaS [+Best Tools]

Userpilot

If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Track customer loyalty with NPS surveys. Users then decide whether or not to give it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to successfully launch on Product Hunt (when it’s right for your startup)

Lenny Rachitsky

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Another prominent example is Air.

Startups 115
article thumbnail

20 Best SaaS Landing Pages and Why They Convert So Well

Userpilot

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to relevant subpages to help prospects learn about your service and discover more features. Social proof. Contact form. Demo video. Asana Asana landing page.