Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Nulab

SEPTEMBER 22, 2021

It’s one of the most important decisions you can make and will form the foundation of your marketing strategy — so it’s important to give it plenty of care and attention. In fact, you shouldn’t enter the market until you’ve figured it out — so this bit should come before anything else. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

PMLesson's Ace the PM Interview

MAY 19, 2020

It's important to demonstrate your interest in and knowledge of marketing. How would you change your marketing mix if you were selling a software or a hardware product? What about if it was B2C or B2B? Market and user insights The company looks to Product Marketing Managers to be a source of market and user insights.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 89

User Testing Feedback Software Product Research Analytic Tools 89

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. Interested? If so, let’s dive in!

Feedback Software 85

Feedback Software Research Software Analytic Tools User Testing 85