Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. You can get an accurate picture of your ideal user just by asking three questions: Who are they?

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so – the purchasing decisions are now made by the end-user – not execs. In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so – the purchasing decisions are now made by the end-user – not execs. In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61