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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI is poised to bring about a significant transformation in the enterprise sector. According to a study by McKinsey, the application of generative AI use cases across various industries could generate an astounding $2.6 Remember that we are still in the nascent stages of generative AI technology.

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In Scope for My Role?

Mironov Consulting

Something that comes up periodically in my product leadership coaching sessions: “As a Director or VP of Product, how do I get folks outside my immediate span of control to make improvements or do their jobs better or take my advice?”    Put it on your calendar.  Share job links widely. 

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We