what-to-consider-when-planning-your-beta-test-incentives Blog Related Topics 
Intercom, Inc.
MARCH 14, 2018
Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. To address that deficit, I’ve put together a guide on how we run betas here at Intercom. Consider who should get access.
Userpilot
NOVEMBER 21, 2022
The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software.
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Userpilot
MAY 12, 2022
What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.
Userpilot
MARCH 30, 2022
When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. But first, you need to consider multiple teams and stakeholders, customers, and the overall impact it has on your business. Never make gut-feel decisions when deciding to shelve a product.
Userpilot
JANUARY 6, 2023
That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot. Freemium or Free Trial: What do Your Buyers Prefer? Freemium or Free Trial: What do Your Buyers Prefer? by Jana Frejova.
Userpilot
DECEMBER 3, 2022
What role does customer lifecycle management play in SaaS? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Define your target audience and share informative and relevant content at the reach stage to drive awareness.
Mind the Product
APRIL 24, 2018
Five hours into day one of public release, after months and months of planning, private and public beta, we started to see some small signs of traction. What problem are we trying to solve? (We What is our positioning? It’s a new style of distribution for Mac apps. Back then, it was almost every Mac user in the world).
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