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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

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7 Reasons Why Developers Need To Embrace UX Design

Usersnap

Similarly, 88% of users don’t return to a website after bad user experience. So what’s a developer to do? Developers need to tap into the world of UX design to offer seamless experiences that keep the user loyal to their brand. What does UX have to do with software development, anyway? Don’t be that developer.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

Without it, you’d find yourself implementing features for the wrong customers, distorting your value proposition, and leading your customer support (CS) team to burnout from dealing with bad-fit users. 75% of companies will break up with poor-fit customers, according to Gartner. Let’s go over the concepts.

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The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

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Challenges of Product Management and How to Overcome Them

Alchemer Mobile

My team is too small. Speaking up might spur a conversation around how to adjust your role to better fit your needs, or better yet, to bring in another team member to share your workload. Limited team bandwidth. Here are a few product and mobile-focused blogs recommended by your peers: Product Hunt. Apptamin Blog.

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What Are Customer Touchpoints and How To Identify Them? [Examples Included]

Userpilot

Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.