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Your Guide to In-App Communication: Types, Tips, and Examples

Userpilot

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

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The Continuous Product Optimization Guide For Product Managers

Userpilot

Apart from product goals , ensure that your optimizations also drive business goals. Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them. Never stop optimizing as there’s always a way to make your product more user-friendly or add value.

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The Complete Guide to Goal-Oriented User Onboarding for SaaS Companies

Userpilot

Put simply, user onboarding is defined as the process of educating customers about how to derive value from your product as quickly as possible. Goal-oriented user onboarding helps first-time users accomplish the specific product goals they’ve set out to achieve. Kontentino welcome message.

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How to Use Google’s HEART Framework to Improve Your SaaS Product

Userpilot

Ex-UX researcher at Google, Kerry Rodden, developed the HEART framework to map product goals with appropriate metrics and improve the UX. The original research on the Google HEART framework explains how you can map product goals to the right metrics to improve user experience. Want to build product experiences code-free?

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How to Measure Growth of a Company [+ Metrics]

Userpilot

Churn rates evaluate the rate at which customers discontinue subscriptions or stop using a product or service. The best tactics to drive business growth include: Personalize the customer experiences by tailoring in-app messages , recommendations, and offers to increase conversion rates.

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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

Remember to keep your users engaged with gamification and targeted in-app messages. If your customers stray away from your product and start to churn, don’t despair: you can use webhooks as a targeted way to pull them back (and increase sales as a byproduct). Help your users achieve their product goals.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

For some products, a Product Hunt and WOM are more suitable, whereas for others in-app announcements work better. Product launch managers collaborate with the marketing manager to set the launch and product goals and timelines. They also work with the customer success team on product onboarding to drive adoption.