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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

But now Customer Success Managers (CSMs) are also being asked to become more sales- or revenue-driven, and in some cases, they’re even being asked to own a revenue number. Learn more in our blog, Customer Success Teams, It’s Time to Take Credit for Expansion Revenue. CSMs have to reach out to people with effective messaging.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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How to Build a Solid SaaS Onboarding Strategy: Step-by-Step Guide

Userpilot

Pay attention to how the timing, messaging, elements, and support options all contribute to the positive onboarding experience. You can also use time-based or event-based triggers to make your in-app messages more relevant/timely for users. Failing to do so could make your messaging feel disjointed and awkward.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Product Demos. Demand Generation.

Marketing 130
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16 Most Common Product Marketing Manager Job Interview Questions And Answers

Userpilot

In today’s blog post we’ll give you tips on how to nail your product marketing interview. They'll ask your opinion on the collaborative nature of the role, and why it's important to communicate with your fellow product marketers, various sales teams, and stakeholders. 5 – Prioritization skills.