Remove Blog Remove Product launches Remove User Friction Remove Vision
article thumbnail

Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

article thumbnail

Complete Guide on What is Product Service Management

Userpilot

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Are you ready for the deep dive?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. What is product strategy?

article thumbnail

What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value.

article thumbnail

Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. User stories make you focus on solving specific user problems rather than the actual features. Use opportunity solutions trees to align the problems you try to solve with product goals. Book the demo!

article thumbnail

How to Deliver a Better Product in Terms of Usability and User Experience?

Userpilot

Use surveys , interviews, and focus groups to gather qualitative data about their needs, pain points , and preferences. Next, generate and prioritize ideas for improving the usability and user experience you’ve identified in the research. Generate and prioritize ideas with the biggest impact on user experience.

article thumbnail

How to Become a SaaS Product Manager Without Experience

The Product HQ

This stage requires a high level of empathy from product leaders to identify the challenges that their users face as well as possible, lucrative solutions that work despite the complexities of their customer segment and market. Read industry publications and blogs. Engage With Customers Talk to product users or customers.