Mixpanel
MARCH 4, 2022
Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.
Roy Madden
JANUARY 29, 2021
Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You have experience leading product launches, from crafting messaging to managing the launch tactics. You have experience presenting to analysts and the press.
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Userpilot
MARCH 22, 2021
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.
The Product Coalition
FEBRUARY 1, 2016
While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new product launches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.
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