Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Who is a product marketing manager? But what exactly does this entail?

Product Marketing 94

Product Marketing Onboarding KPIs User Testing Marketing 94

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 91

Research Software Strategy Customer Experience User Testing 91

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Product marketing vs. traditional marketing.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. Justifying price increases is easier when adopting a cost plus strategy. The cost-plus strategy provides a consistent rate of return if you correctly add up business costs. What is a cost-plus pricing?

User Testing 100

User Testing Research Software Software Review User Friction 100

Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. To learn how this can help your business, book a demo today. Userpilot can help you get started with a data-driven strategy.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Research Software 100

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Book the demo! What are market gaps?

User Testing 100

User Testing Data Visualization Feedback Software Research Software 100

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A good growth strategy is also data-driven. To learn more, book a demo today!

Feedback Software 100

Feedback Software Research Software Analytic Tools Product Research 100

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Portfolio and product strategy. Operational. Product operations.

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User Testing Product Research Customer Feedback Customer Experience 213

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. What is a product launch?

Product launches 93

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Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

Analytic Tools 101

Analytic Tools Feedback Software Research Software User Testing 101

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Product launches 95

Product launches User Testing Product Research Analytic Tools 95

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. To improve your company valuation, reduce churn by optimizing the customer journey , use feedback to improve customer experience, optimize your pricing strategy, focus on account expansion , and leverage product virality for customer acquisition.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 95

Product Research User Testing Customer Feedback Research Software 95

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Book the demo! Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Data Visualization 101

Data Visualization Product Research User Testing Analytic Tools 101

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. Book a demo today to begin! A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers.

ChatGPT 98

ChatGPT Data Visualization Onboarding KPIs Research Software 98

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Go-to-market strategy.

Product Research 92

Product Research Feedback Software Research Software Product Marketing 92

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 104

Product launches Product Research Data Visualization Research Software 104

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot.

Data Visualization 86

Data Visualization Product Research Research Software Analytic Tools 86

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 97

Feedback Software User Testing Research Software Customer Feedback 97

Userpilot

OCTOBER 29, 2023

To see how Userpilot’s feedback and engagement features can help you measure and increase the WTA, book the demo! Willingness To Pay (WTP) is a concept from pricing research studies describing the maximum price the customer is ready to pay for the product. If you’re in this position, you can charge more.

Research Software 102

Research Software Feedback Software Analytic Tools User Testing 102

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 83

Research Software Data Visualization User Testing Marketing 83

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. How might people use the product?

Product Research 265

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Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

User Testing 93

User Testing Product Research Feedback Software Customer Feedback 93

Userpilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Do market research: Market research is important to study and understand industry trends, competition, and target customer needs. What are the skills needed for product analysts?

Data Visualization 91

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Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? Insights from various teams across the organization should shape the development of the differentiation strategy. A successful strategy will use a combination of these factors. Vertical differentiation strategy.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Book a demo to see it in action. What is product management? Champions a customer-centric approach. Drives product success.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Research Software 101

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 101

User Testing Feedback Software Research Software Product Research 101

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

MARCH 8, 2022

In 2018, Perri published a popular book entitled “ Escaping the Build Trap : How Effective Product Management Creates Real Value ”. The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Book the demo! Market and customer research are also the foundation of a GTM strategy.

Product launches 97

Product launches Product Research User Testing Research Software 97

Userpilot

JUNE 28, 2023

When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

User Testing 97

User Testing Customer Feedback Customer Satisfaction Feedback Software 97

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product.

Feedback Software 95

Feedback Software Research Software User Testing Product Research 95

Userpilot

SEPTEMBER 29, 2022

The value proposition is the summary of the positioning strategy. If not, refine your positioning strategy. Book the demo ! A product value proposition sums up the positioning strategy of the product. The product value proposition is a part of the business strategy. Let’s dive in!

User Testing 99

User Testing Product Research Feedback Software Analytic Tools 99

Userpilot

JUNE 30, 2023

Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market. Book the demo to see how it works! How to create an effective content localization strategy?

Research Software 91

Research Software Analytic Tools User Testing Onboarding KPIs 91

Userpilot

NOVEMBER 19, 2022

During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. The product launch phase is when the PSMs put in the effort to develop and refine the go-to-market strategy. Book the demo! Want to see how? What is product service management?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98