Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 103

B2B Analytic Tools Feedback Software Data Visualization 103

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. Marketing experiments can also be used to innovate, test brand-new ideas, and make smarter business decisions.

Research Software 97

Research Software Feedback Software Analytic Tools Customer Experience 97

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 96

Research Software Feedback Software Onboarding KPIs Product launches 96

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. So why not try a demo to see for yourself?

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software 86

Feedback Software User Testing Customer Experience User Friction 86

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 88

Research Software Analytic Tools User Testing Onboarding KPIs 88

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Marketing 95

Userpilot

JULY 18, 2022

While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are. They are happy to advocate for your brand and recommend you to others. You can identify patterns that will help you understand what causes customers to be loyal to your brand.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Experience 97

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

User Testing 96

User Testing Customer Experience Customer Feedback Feedback Software 96

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Customer Feedback 95

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 96

Analytic Tools Data Visualization Research Software Feedback Software 96

Userpilot

MARCH 23, 2023

It saves you time, ensures consistency, and enables easy customization to fit your unique needs and branding. TL;DR Product NPS (Net Promoter Score) surveys are used to collect feedback on customer loyalty and satisfaction. Book the demo ! What is product NPS? Want to see how it works in practice? How to calculate NPS.

Product Research 91

Product Research User Testing Feedback Software Customer Feedback 91

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 103

B2B User Testing Research Software Analytic Tools 103

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 97

Feedback Software Research Software Reporting Tools Onboarding KPIs 97

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Delivery: Prioritize speed and quality as you deliver on brand promises. Look no further.

Feedback Software 87

Feedback Software Research Software Customer Experience User Testing 87

Gainsight

JUNE 28, 2022

And along the way, an amazing product portfolio that featured classics like tekka maki and unagi expanded to make room for decidedly nontraditional items like the California Roll and the Philadelphia Roll. So what lessons can product experience enthusiasts learn from the lesson of sushi? What is product adoption?

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Build loyalty.

Customer Experience 83

Customer Experience User Testing Customer Feedback Feedback Software 83

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in! How to identify detractors?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

NOVEMBER 30, 2021

In this post, we’ll break down the pros, cons, features, and pricing of using Appcues vs Userlane; plus, we’re throwing in an alternative onboarding and engagement tool that could be perfect for you! Appcues is a popular DAP, great or building onboarding checklists. What are the key features of Appcues? Let’s dive in.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

APRIL 23, 2021

It stands to reason when you think about how much time and money you spent building your product. Use an interactive product walkthrough 2. Don’t forget secondary onboarding 8. It’s an important metric for SaaS businesses because profitability correlates with retention and activation. How to calculate churn rate 1.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 94

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 96

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 71

Feedback Software Onboarding KPIs UX User Testing 71

Userpilot

APRIL 26, 2024

We’ve broken them down into three categories, including product analytics. The must-have features for customer tracking software in 2024 are: The ability to track customer data regarding their behaviors during events. Pendo for tracking feature adoption. Get a demo. Let’s dig in! User segmentation.

Data Visualization 95

Data Visualization Analytic Tools Reporting Tools Software Review 95

Userpilot

OCTOBER 1, 2020

ková , a product marketer at Kontentino , a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind – increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding.

Onboarding KPIs 98

Onboarding KPIs User Testing Research Software Customer Experience 98

Userpilot

OCTOBER 15, 2022

How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). NPS tracks customer advocacy by measuring how likely users are to recommend your product to others. Let’s get started.

Customer Experience 96

Customer Experience B2B User Testing Customer Feedback 96

Userpilot

APRIL 27, 2023

One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). TL;DR The Net Promoter Score (NPS) is a metric utilized to assess customer loyalty, contentment, and advocacy toward a business. Combine NPS data with other metrics (user behavior in-app, etc.)

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Product marketing strategies focus on optimizing the product and its usage while customer marketing strategies focus more on creating user segments and marketing to those segments effectively.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 4, 2022

In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication with your users! Behavioral segmentation is a strategy of grouping customers based on how they interact with your product.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 97

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics. Userpilot helps you onboard users, nurture loyalty, and drive revenue with highly customizable in-app messages.

Customer Communications 86

Customer Communications Feedback Software Research Software Analytic Tools 86