Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

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Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

APRIL 26, 2024

We’ve broken them down into three categories, including product analytics. The must-have features for customer tracking software in 2024 are: The ability to track customer data regarding their behaviors during events. Pendo for tracking feature adoption. Get a demo. Let’s dig in! User segmentation.

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Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. Book a demo now to begin. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

OCTOBER 26, 2023

We also share benchmarks, important metrics to track, and best practices. Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. To find out about the benefits it can deliver for your business, book the demo!

Analytic Tools 105

Analytic Tools Feedback Software Research Software Onboarding KPIs 105

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

APRIL 22, 2024

Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. Offering end-user support is beneficial to your business because it helps enhance the customer’s experience, improve customer satisfaction , build product loyalty , and reduce churn. Product tutorials.

Data Visualization 98

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Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. Book a demo to see how we can help!

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Start designing the path by setting a clear goal , like “Increase demo bookings by 2.25% by the end of Q2.” Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value.

Data Visualization 98

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Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 101

Analytic Tools Data Visualization Feedback Software Research Software 101

Userpilot

MARCH 4, 2024

The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. Personalize experiences : Use data from initial interactions to provide a unique onboarding process.

Customer Experience 86

Customer Experience Feedback Software Analytic Tools User Testing 86

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product. Userpilot can help.

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Data Visualization User Testing Analytic Tools Feedback Software 103

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52

Userpilot

DECEMBER 31, 2022

RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. Recency is the amount of time since a user last engaged with your product or service ( active users ). Recency is the amount of time since a user last engaged with your product or service.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 97

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 3, 2021

But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. What is LTV – Lifetime Value? Who should measure LTV?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or departure.

User Testing 104

User Testing Analytic Tools Research Software Feedback Software 104

Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 73

Feedback Software Onboarding KPIs UX User Testing 73

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

Userpilot

AUGUST 30, 2023

Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Your proactive customer support demonstrates how much you care about your customer and persuades more customers to stick with your product or service. to reduce your overall time to resolution.

Customer Experience 96

Customer Experience Onboarding KPIs User Testing Customer Feedback 96

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. A challenger (the product, service, or campaign). Select metrics to measure success. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software 90

Feedback Software User Testing Customer Experience User Friction 90

Intercom, Inc.

MAY 6, 2019

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. Luckily, there are ways to convince them to make a switch and increase your product adoption. Luckily, there are ways to convince them to make a switch and increase your product adoption.

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Onboarding KPIs Customer Experience User Testing Research Software 196

Userpilot

NOVEMBER 29, 2023

Free trial to product-qualified lead (PQL) conversion: 4%. Find the right balance of features included in your trial. Book a demo to learn more. For SaaS companies, this could mean taking a demo , registering for a free trial, or signing up for a newsletter. PQL to paying customer conversion rate: 20% to 40%.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Reporting Tools 89

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. But where do you begin?

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Onboarding KPIs Roadmap Marketing Feedback Software 97

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 92

Research Software Analytic Tools User Testing Onboarding KPIs 92

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Userpilot

MARCH 31, 2023

15% is a good free trial conversion rate for SaaS products. Freemium offers permanent access to a free version, with advanced features saved for paying users. Here’s how to create a successful free-to-paid strategy: Prioritize top features in your free trials based on product usage data. Get a demo now.

Feedback Software 93

Feedback Software Onboarding KPIs Strategy Customer Experience 93

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

SEPTEMBER 8, 2023

TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics. Copying A/B testing case studies. Avoid this.

Product Research 97

Product Research User Testing Analytic Tools Data Visualization 97

Gainsight

FEBRUARY 21, 2020

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. They build a product that people want to use. REGISTER NOW. Are you holding a user event?

Customer Experience 89

Customer Experience Data Visualization Feedback Software Analytic Tools 89

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. So why not try a demo to see for yourself?

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

AUGUST 28, 2022

Curious how relevant it is to your work as a product manager ? Product adoption is necessary for your business to thrive. SaaS users who adopt and pay subscriptions, are cheaper to retain and are a good target audience for new products. The early majority need robust evidence that the product works before they adopt it.

Analytic Tools 91

Analytic Tools Feedback Software Technical Review Data Visualization 91

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Product marketing strategies focus on optimizing the product and its usage while customer marketing strategies focus more on creating user segments and marketing to those segments effectively.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

The Product Coalition

JANUARY 12, 2020

Mobile apps are always launching new and exciting features to their users. Maybe the features were requested by the users, or enhance the product experience or add functionality seen in rival products. There could be multiple reasons for the launch of new features. Why is feature adoption important?

Onboarding KPIs 78

Onboarding KPIs User Testing Customer Experience Product Research 78