Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 102

B2B Analytic Tools Feedback Software Data Visualization 102

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 95

Research Software Feedback Software Onboarding KPIs Product launches 95

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. A/B test your user flows and iterates your strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists.

Feedback Software 84

Feedback Software User Testing Customer Experience User Friction 84

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 95

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Run the experiment. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Email marketing experiments. Paid media experiments. Case study experiments.

Research Software 96

Research Software Feedback Software Analytic Tools Customer Experience 96

Userpilot

MARCH 31, 2023

TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account. 15% is a good free trial conversion rate for SaaS products. Freemium offers permanent access to a free version, with advanced features saved for paying users. Personalize the experience for each user persona.

Feedback Software 88

Feedback Software Onboarding KPIs Strategy Customer Experience 88

Userpilot

SEPTEMBER 8, 2023

This article discusses 13 common mistakes you should avoid when doing growth experiments. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics.

Product Research 91

Product Research User Testing Analytic Tools Data Visualization 91

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Marketing 94

Userpilot

AUGUST 30, 2023

Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Your proactive customer support demonstrates how much you care about your customer and persuades more customers to stick with your product or service. to reduce your overall time to resolution.

Customer Experience 90

Customer Experience Onboarding KPIs User Testing Customer Feedback 90

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. So why not try a demo to see for yourself?

User Testing 97

User Testing Feedback Software Research Software Analytic Tools 97

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Customer Feedback 94

The Product Coalition

JANUARY 12, 2020

Mobile apps are always launching new and exciting features to their users. Maybe the features were requested by the users, or enhance the product experience or add functionality seen in rival products. There could be multiple reasons for the launch of new features. New to feature adoption?

Onboarding KPIs 78

Onboarding KPIs User Testing Customer Experience Product Research 78

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. In-app messages are notifications that help you communicate with your users inside the app. Gathering user feedback. Enhance user experience right in the app.

Feedback Software 95

Feedback Software Onboarding KPIs Customer Feedback User Testing 95

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 95

Analytic Tools Data Visualization Research Software Feedback Software 95

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 97

Feedback Software Research Software Reporting Tools Onboarding KPIs 97

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. 17 practical strategies for improving your user experience. It’s a major part of customer experience management.

Feedback Software 85

Feedback Software Research Software Customer Experience User Testing 85

Userpilot

DECEMBER 18, 2020

How should I bring the disengaged users back to my product? Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. All based on our own (or – well – our users’) experience. Why is it important to bring disengaged users back?

User Testing 98

User Testing Customer Experience Analytic Tools Onboarding KPIs 98

Userpilot

MARCH 23, 2023

TL;DR Product NPS (Net Promoter Score) surveys are used to collect feedback on customer loyalty and satisfaction. NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. Book the demo ! What is product NPS?

Product Research 90

Product Research User Testing Feedback Software Customer Feedback 90

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Why is omnichannel customer experience important?

Customer Experience 81

Customer Experience User Testing Customer Feedback Feedback Software 81

Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 95

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey.

Feedback Software 70

Feedback Software Onboarding KPIs UX User Testing 70

Userpilot

APRIL 22, 2024

Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. That’s what end-user support is for. TL;DR End-user support refers to how you assist your customers as they perform tasks on your platform or whenever they experience issues. Product tutorials.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

NOVEMBER 28, 2023

Despite a really easy-to-use, fully self-serve product, and a generous free trial that takes literally one click to start – Attention Insight – an AI-powered tool offering attention heatmap analysis of websites, ads and other designs before launch – struggled with activating their free trial users.

Data Visualization 52

Data Visualization Customer Feedback Analytic Tools Customer Experience 52

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. It improves customer experience and increases conversion rates. Start designing the path by setting a clear goal , like “Increase demo bookings by 2.25% by the end of Q2.” Next, identify your target audience and create detailed user personas.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Marketing 92

Userpilot

MARCH 4, 2024

The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. TL;DR Average time to conversion is the time it takes for a user to complete a desired action.

Customer Experience 80

Customer Experience Feedback Software Analytic Tools User Testing 80

Userpilot

APRIL 26, 2024

We’ve broken them down into three categories, including product analytics. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels. These are customer tracking software we recommend for gathering product insights: Userpilot for in-app product activations and analytics.

Data Visualization 93

Data Visualization Analytic Tools Reporting Tools Software Review 93

Userpilot

DECEMBER 10, 2022

You should consider upsizing your support infrastructure when taking investments from venture capitalists, entering new markets, or introducing new feature sets to your product. Setting standards and KPIs that measure support quality will ensure that your team members maintain a consistent standard of service as you scale up.

Feedback Software 96

Feedback Software Customer Experience Customer Feedback Data Visualization 96

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service.

Feedback Software 58

Feedback Software Analytic Tools Research Software User Testing 58

Userpilot

OCTOBER 15, 2022

In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 95

Customer Experience B2B User Testing Customer Feedback 95

Userpilot

NOVEMBER 24, 2022

Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Customer education is the discipline of teaching customers how to use and get value from your product. Onboard customers more quickly and r educe time to value.

Feedback Software 95

Feedback Software Analytic Tools Reporting Tools Data Visualization 95

Userpilot

JANUARY 4, 2022

Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. Tailored onboarding , product feedback , feature adoption , freemium conversion rates , and churn reduction are just a few applications for behavioral segmentation. What is behavioral segmentation?

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 96

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Customer preferences for understanding goals and expectations towards the product. Get actionable insights on ideal customers.

Data Visualization 96

Data Visualization Customer Feedback Customer Experience User Testing 96

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Product marketing strategies focus on optimizing the product and its usage while customer marketing strategies focus more on creating user segments and marketing to those segments effectively.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95